Join in the Joy!
We're really excited to launch our new look at Lazy Day, which we’re certain will put a smile on your face. 'Join in the joy,' our new brand essence, is exactly what we want you to experience when you try our delectable goodies. The only thing more joyful than sweet treats, are sweet treats that can be enjoyed by everyone!
Our co-founder Emer says, “We are so excited about the rebrand, which brings real warmth and personality to our products. We love to brighten up someone’s day with moments of peaceful indulgence. We hope that the new packaging will make people smile as much as the products inside the boxes do.”
The core belief that has always remained with Lazy Day, is that no one should need to miss out, regardless of dietary requirements, which is why we are so proud of each of our products being hand baked in our dedicated gluten, milk, egg and nut-free site.
Our founders, Sally and Emer know only too well the difficulties and disappointments that restricted diets can bring. Before they started Lazy Day in 2006, the lack of treats that catered to the free-from dietary needs of their families, meant that joyful celebrations were often accompanied by busy days of preparation and baking.
Co-Founder, Sally says, “Lazy Day has always had a single mission – to create delectable free from treats so that everyone can ‘Join in the Joy’. People with allergies or restricted diets often feel alienated and left out. Innovation, taste and inclusion have always been at the heart of the brand. We have lots of fantastic new products in the pipeline that we can’t wait to share.”
We truly believe that everybody deserves a ‘Lazy Day’ and to enjoy indulging in good quality treats without spending copious amounts of time in the kitchen beforehand.
Keep an eye out for our new and improved products in retailers and on our online store in the coming weeks. Our recipe improvements ensure our products are the best tasting yet whilst keeping the same free-from claims.
Let us know what you think of our new look on social media #JoinInTheJoy.
Don’t forget to tag us in any social media posts or stories with the new packaging. You could be one of the first to get your hands on it!