Today marks the start of Scottish Food & Drink Fortnight! As the theme for this year's Fortnight is ‘Stories to Savour’ it’s the perfect time to tell our story.
Dr Sally Beattie and Emer Bustard’s exciting journey began when they met while working together as product developers at Kerry Foods. They always felt they worked well together and even went on to start a charity outside of work!
Fast forward to 2006, when Lazy Day was founded. Back then there was very little choice within the vegan and free-from market which left them increasingly frustrated at the lack of sweet treats available that catered to the free-from dietary needs of their families, so they set themselves the goal of creating a range of delicious and trusted free-from treats, with no compromise when it came to taste. They both have first-hand experience with the challenges and complexities that restricted diets bring to busy family life. Sally, along with other members of her family, has a number of food intolerances herself, including ones to dairy and gluten. Emer is a coeliac and also has a young daughter with a food allergy.
Since launching in 2006, Lazy Day has achieved many memorable milestones. One of the company’s first big milestones was being stocked in Waitrose in 2008, the excitement that Sally and Emer felt when seeing their product on shelf for the first time in a well-known retailer continues today when Lazy Day products are seen on shelf in any store! In 2019, the company went on to win Scotland Food & Drink Business of the Year award. This was a massive achievement, to have the work of the whole team recognised meant a lot to everyone.
Lazy Day has already achieved so much so far in its journey and it’s exciting to see what the future will hold!